When modern technology supports the environment
Precision Eco-Landscaping (‘the Company’ or ‘PEL’) is a landscaping technology software and consulting firm that utilizes precision technology software for designing eco-sustainable landscapes. The Company provides residential, commercial and government clients with recommendations on the specific plant species and organic fertilizers that will thrive in their respective lands and enhance eco-sustainability. This is formulated based on the resulting soil analysis, growth factors (wind, irrigation, sun) and climate conditions. The soil analysis is presented in a comprehensive 2-D and 3-D mapping in either digital elevation model (DEM) or digital terrain model (DTM). With its cutting-edge PEL is entering into a currently untapped market in Canada with a lack of technology landscaping software designed for eco-sustainability.
Everyone Wants Happy
The Problem
Landscaping a space requires more than an aesthetic aspect of its design. With a greater awareness of eco-sustainability, stakeholders including homeowners, developers and municipalities have to ask the questions: “Do the materials and plants enhance and protect the natural environment? Do they help absorb or retain storm water and protect water quality? Do they help conserve water? Are they free of toxins that can leach into the soil, water, or air? Are they produced locally? Do they contain recycled content? Are they readily reusable or recyclable?” 1Are the plant clusters compatible with each other? Are the combinations of plants enriching the micro biome of the land? Are the combinations of plants resistant to pest? Answering these questions require landscape companies to increasingly rely on advanced technologies to deliver an eco- sustainable garden and park landscaping.
Everyone Stays Happy
Time for A Change, Precision Eco-Landscaping Solutions
PEL offers a proprietary high-tech landscaping technology suite that creates not only a highly aesthetic landscape design but also one with eco-sustainability in check, complete with the recommendation on plant species, organic fertilizers, planting conditions (irrigations, winds, shades and others. PEL addresses most, if not all of the concerns among builders, landscapers and municipalities on creating an eco-sustainable ecosystem for their residential and commercial gardens as well as municipal parks. PEL’s precision technology will be applied to the relevant land space and will identify the soil content, topography information in a 3-D and 2-D map, developed using GIS in DEM and DTM models. Client will be able to determine the specific plant species, appropriate amount of organic fertilizers to be applied at an exact location needed. The live model allows client to monitor the changes in soil for continuous application of their maintenance needs.
Meet Our Team
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• Manage overall operations of the company, including providing leadership to managers, directors, and officers that will enroll support,
• Create ownership of goals and encourage active participation in decisions that impact the company.
• Ensure the company respects all principles eco-friendly landscaping and accreditations within any relevant industry associations.
• Manage costs by continually seeking data that will identify opportunities and take action to identify non-value costs.
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Hatef Zarrin is the chief Operation Manager of the company. He has a bachelor's degree in Architecture and a Master's of Science in Construction and Project Management. He has finished 1-year non-degree course in MBA and is studying Data Science. He has valuable experience in architectural and construction projects and also in business.
His main duties are:
• Define and implement the overall company strategy alongside with the CEO
• Provide oversight and ensure proper execution of daily business operations
• Leading cross-functional internal teams and coordinating strategic projects between cross-functional teams
• Develop and refine internal processes and KPIs
• Manage budgetary targets
• Execute high volume of campaigns but focused on continually increasing both efficiency and revenue
• Build product and analytics support along with defining internal or external pursuit of enhancements
• Generate marketplace intelligence and identifying marketplace opportunities
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• Determine and share the vision on the implementation of various technologies
• Ensure technological resources meet the company's short and long-term needs
• Create timelines for the development and deployment of all technological services
• Make executive decisions on behalf of the company's technological requirements
• Maintain a consumer-focused outlook in developing the precision landscaping technology
• Manage technology budgets and time frames
• Stay abreast of technology trends and developments
• Ensure all technology practices adhere to regulatory standards
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• Develop process parameters and monitor for change requirements in processes
• Test and approve the purchase of new horticultural equipment or UAV drones
• Champ and report on trends on landscaping and potential new products or services that could address this emerging opportunity
• Introduce new products or services by analyzing proposed product requirements and development programs as well as preparing return-on-investment analyses
• Introduce and market new products by developing time-integrated plans with sales, advertising, and production.
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• Acquire and increase market share of government and commercial clients by developing marketing plans and programs for each product
• Maintain relations with customers by organizing and developing customer-relations programs and creating company presence at conventions, annual meetings, trade associations, and seminars.
• Provide short- and long-term market forecasts and reports through market research analysis
• Influence present and future products by determining and evaluating current and future market trends.
• Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Complete marketing department operational requirements by scheduling and assigning employees; following up on work results.
• Maintain marketing staff by recruiting, orienting, and training employees.